Sustainability, our mantra

We have dedicated a lot of time and effort to finding solutions and ways to produce sustainably. We know it's not easy, but we also know it's a company philosophy that guides us in all the decisions we make.

We are committed to zero-kilometer products
We are very aware that transport is one of the main contributors to our carbon footprint. That's why we look for suppliers close to our laboratory in Barcelona.

Skinmalism to reduce consumption
A cosmetic brand telling you to reduce cosmetics? That's right, friend. We are committed to cosmetic minimalism. Few but very good products that can perform several functions.

Selected ingredients and suppliers
We know that sustainability doesn't end with us. It goes further. In our suppliers, in our ingredients. We ensure that we all share the same philosophy.

Educational transparency
We provide training through @partners.incream so that everyone understands and knows what they should buy. So that they only buy what they need. And nothing else.

Much more than packaging, a philosophy

Our boxes are 100% recyclable

The ones we use for shipping are made with 70% recycled cardboard and are 100% recyclable. The outer cover is made of kraft and comes from sustainable forests. They have FSC certification and are manufactured near the province of Barcelona, to limit the carbon footprint of transport and promote local work.


Our packaging boxes, which we only use when strictly necessary, are made with ECF chemical pulp and can be 100% recycled up to 5 times.

We make them in a historic paper factory from 1714 near Barcelona (Capellades) and the company is certified according to ISO 9001 and ISO 14001 standards.

Our tubes are made with recycled plastic and manufactured in Spain, we never use plastic packaging.

With these measures, we know that we are doing everything in our power, today, to be more sustainable. But we are clear that we must keep moving forward and go further.

Moving towards sustainability

As with everything we do, we want to be very clear with you: today we are not 100% sustainable. But we are putting all our efforts into becoming so. We improve day by day, we research and plan to get there.

That's why we have mapped out a route for the coming years so that, step by step, we can achieve them. Because sustainability is not a destination, it's a journey.

• In 2022 we want to include up-cycled products in our formulas. That is, ingredients that come from waste and scraps from other manufactures.
• In 2027 we want to become carbon neutral. That is, to remove as much CO2 from the atmosphere as we emit. We know that reducing our carbon footprint is not enough.